Health at the heart of our nutrition

Health at the heart of our nutrition

Developed by nutrition experts, 1st Choice caters to the specific dietary needs of your pet, based on their overall health and stage of life. Every 1st Choice formula uses top-quality ingredients, with no meat by-products. 

Through ongoing research and development, 1st Choice is able to provide dogs and cats with the ultimate in nutritional value. Our dedicated team of veterinarians, agronomists and biologists work tirelessly to develop formulas that are both nutritious and delicious. Made from superior-quality ingredients, 1st Choice is the only source of daily nutrition developed to enhance every stage of your pet’s life. Our products for cats and dogs are corn, wheat and soy-free and incorporate the findings of the latest scientific breakthroughs to promote health and vitality.

All of our 1st Choice produicts are proudly manufactured right here in Canada by a family-owned company established since 1969.


When it comes to our pet food, we put health above all else, something that is reflected in each kibble we make and each ingredient we choose. We want the best for your best friend so he can live a long and healthy life. Our goal is to not only promote your pet’s physical health, but his overall nutrition and wellness too, because a well-fed pet will have the energy to play with you and bring you joy, love and happiness!

Healthy Cat


Nutrition is the very reason we created 1st Choice. We provide pets with advanced nutrition in the form of premium quality formulas that are designed to meet your pet’s specific needs at every stage of his life. Not only are the products in the 1st Choice line highly palatable, they are specially formulated to deliver extra energy, weight management, hairball control , and a healthy skin and coat. Nothing is more important to us than giving the best to your best friend!

healthy dog


We also put heart into every kibble we make. Our dedicated and passionate team is very knowledgeable about nutrition and goes to great lengths to ensure that our food is good enough to feed to their own pets. Everyone at 1st Choice goes beyond the call of duty every single day because they care about your pets and want them to be happy and healthy! 

Cat Dog Duo

Look for our Triple Action logo

Look for our Triple Action logo

In addition to promoting your pet’s overall health based on his age and lifestyle, each of our formulas offers three key benefits. Look for the Triple Action icon on our bags to determine which formula is best for your pet. These logos appear on all of our packagings and will allow you to quickly and easily understand the key health benefits for your animal. 

We are your partner in ensuring a long and healthy life for your pet, with a 1st Choice formula that is sure to cater to their unique requirements.

1st Choice is also your pet’s first line of defence. Although our products are not specifically formulated to be used in a treatment scenario, they can be a proactive way to prevent against common ailments on a day-to-day basis, with ingredients and nutrients adapted to stage of life, weight, lifestyle and more.